Social Media Workshop in Palić

MIOB members took part in a three-day social media workshop at the 30th European Film Festival Palić.

With the help of social media marketing and IT experts, TikTok hashtag challenges, audience specificities in different European countries, AI algorithms and new media issues to attract young audiences and retain the current ones were addressed.

The training was aimed at the improvement of the festivals’ social media communication and better dealing with challenges imposed by the rapid development of AI tools. Will they change the media landscape? Is human creativity still needed? How will art festivals adapt and respond to that?

Hoping to have found some answers to these issues MIOB members are ready to tackle new challenges in communications and even shot the first video reel altogether.